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MARKET Research
Data-driven marketing initiatives that leverage analytics and insights, optimize campaign performance, and enhance audience engagement.

May 2024 - City of Ontario
Ontario Ranch Audience Segmentation
Developed research-based audience personas to attract developers, investors, and businesses to the Ontario Ranch master-planned area in the City of Ontario.

July 2022 - City of Glendale
3-Year Strategic Plan
Led the research and development for the City's first 3-year Economic Development Strategy and Marketing Plan. Conducted a data based SWOT analysis, and extensive market research that formed the foundation for the 3-year strategy.
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